Have you ever noticed that some website URLs start with HTTP while others start with HTTPS? Maybe you’ve noticed a tiny lock icon in the top left corner of your browser? What exactly does it all mean? Websites that are HTTPS have an SSL certificate. SS-what? SSL stands for Secure Sockets [...]
On the surface boosting content on Facebook seems like a pretty straight forward transaction. The more dollars you spend, the more eyes see your message. While that’s certainly true, to get the most value out of your dollar it’s worth knowing the basic nuances of how boosting on Facebook works. [...]
STEP 1: Check Your Privileges To avoid frustration, make your email address has Administrative (or Account Manager) access to both AdWords and Google Analytics. Edit privileges in Analytics, under Admin > User Management: STEP 2: Link Analytics to AdWords In Analytics, under the Admin tab, navigate to Google Ads Linking in the Property column. Create a new link group, [...]
SEO is the key to conquering the internet, and as the digital climate becomes increasingly saturated, it is becoming more important than ever to make sure that you are making every effort to get seen on the web. One of the easiest ways to give your sites a little extra [...]
In the amount of time it takes you to read this sentence, over 40,000 Google searches have just occurred. This number is staggering, especially when you consider that it translates to 3.5 billion searches per day. Imagine the number of clicks you could be driving to your business based on [...]
Ever wondered why Facebook is such an important marketing tool? Put simply it has enormous reach. Facebook currently has around 2.4 billion users with the average user liking 10 posts, making 4 comments, and clicking 8 ads per month. With all that being said, there are some fundamentals you should consider when beginning [...]
Online marketing success does come with a price tag, but luckily Google Ads offers great flexibility based on your budget. It’s totally up to you to decide how much you’re willing to pay for each click by bidding on your chosen keywords. Here’s how it works. Let’s say you own [...]
If you are a small to medium-sized business with a limited budget, Google Ads is your answer to reaching more customers, and not just any customers, the right ones. But, before you start advertising online, you’ll need to ensure your landing page is aligned with your campaign.Your website is the [...]
