On the surface boosting content on Facebook seems like a pretty straight forward transaction. The more dollars you spend, the more eyes see your message. While that’s certainly true, to get the most value out of your dollar it’s worth knowing the basic nuances of how boosting on Facebook works. [...]

Ever wondered why Facebook is such an important marketing tool? Put simply it has enormous reach. Facebook currently has around 2.4 billion users with the average user liking 10 posts, making 4 comments, and clicking 8 ads per month. With all that being said, there are some fundamentals you should consider when beginning [...]